Author Hope Clark, who organized herself dozens of speaking engagements per year, gave great advice to fellow authors in one of her terrific newsletters:
“What you do is the following
1) Write a lot.
2) Write well.
3) Pitch a lot.
4) Pitch well.
5) Get depressed at rejections
6) Get over it.
7) Repeat.
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Nina Amir, Book Marketing guru once said: “For some reason, aspiring and published authors seem to cling to the outdated idea that a publisher will do the hard work of promoting their book for them. That’s why writers often want to become traditionally published. But that’s not a good reason to pursue this publishing route. If you want your book to succeed, you will have to do the same amount of work to promote your book whether you self-publish or traditionally publish.”
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One of the things authors can do to promote their books, other than to write blog posts, guest blogs, write magazine/newspaper articles or apply for writing contests is to get as many speaking engagements as possible. No matter if at writer conferences, library presentations or – if you are writing non-fiction books – at association meetings. One more way to create your author brand and…
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